Push On Music is the leading independent dance music label in Switzerland. Founded in 2008 by Alexandar Bojat aka Terry Lex.

For an enormous time of 16 years, the label was only opened for the genres such as house, soulful house, tech house, funky house and nu disco.

Access to the label was granted only to Terrys friends. There were no opportunities to submit any demos by any Artists. Finally This changed in 2024, when Terry and his Push On Music team opened the doors to the whole world and officially started accepting demos. The label has set new focuses on growing and signing all genres of electronic dance music and onboard new artists and upcoming newcomers.

Terry says '' we all make and love music and speak therefore the same language''.

Push On Music distributes music worldwide on all platforms such as Spotify, Apple Music, Beatport, Traxsource, Amazon Music, Deezer, Tidal, Napster, Facebook, Instagram, Tik Tok, Youtube, Youtube Music and many more.

The distribution runs through the long standing partnership with Believe Digital, which was founded in 2005 and counts as one of the world's first distributors of digital music.

Terry himself started his DJ career at the tender age of 13 and began buying vinyl records in the early 90s. These were the great days of techno, trance, hard trance, hardcore, happycore, big raves and acid in switzerland. Terry was totally in love with this sound, especially the sound of X trax Records, Attack Records, Dos or Die, Harthouse, Noom, Clubtool, Positiva and many other label imprints. Towards the end of the 90's Terry discovered the house music side and started buying records from MAW, A&M, AM:PM, Def Mix, Defected, Peppermint Jam, Soulfuric Rec, Swing City Rec, Nice'n'Ripe, Strictly Rhythm, Azuli, Silk Ent, Z Rec, Zoo Exp, Subliminal and many more labels.

Today, the genre no longer plays a role for Terry, he just has to like and feel the sound and be positively gripped by it, whether it's house, techno or trance music